Visual Identity Committee

In March of 2016, a Visual Identity Committee was assembled to evaluate UNM's visual representation. This committee is asked to examine the UNM marks to ensure they are creating the most engaging visual image for the University, and are consistent with major themes and messages emerging from the comprehensive campus-wide brand initiative.

The committee will advise the Brand Steering Committee, Board of Regents, and University President, and recommend actions to enhance UNM's visual representation.

The committee includes practitioners who understand design and application of visual identity, as it applies to the University's business needs.

Visual Identity Committee

• Chair - John Benavidez, Anderson School of Management, Faculty Member
• Zachary Harper, Undergraduate Student
• Amy Coburn, Planning, Design & Construction, University Architect
• Grace Faustino, Office of the Vice President for Research, IT Project Manager, Doctoral Student
• Jennifer Kemp, UNM Foundation, Marketing & Communication Manager
• Alexis Kerchner-Tappan, Alumni Association Board of Directors
• Sara Mota, Health Sciences Center, Art Director
• Ethan Rule, UCAM, University Marketing Director
• John Sumrow, UCAM, Web Designer
• Bridgette Wagner-Jones, College of Pharmacy, Communication & Outreach Specialist
• Lisa Walden, UNM Bookstore, Retail & Marketing Division Manager