Visual Identity Timeline

The new UNM logo will be implemented over a 5-year period, which allows for the current logo to be phased out through attrition. No department will be required to replace or discard existing materials. New and reordered business cards, uniforms, signs and other materials bearing a UNM logo will use the new mark.
Timeline for logo presentation and implementation.

Introduction Phase (April – June)

  • April 10 - Proposed logo is presented to HSC core leadership
  • April 20 - Proposed logo is presented to Marketing and Communication Advisory Council
  • April 26 - Proposed logo is presented to Alumni Association Board, Executive Committee
  • April 28 - UNM Visual Identity Presentation is given to the campus community
  • May 19 - Proposed logo is presented to UNM Foundation Board of Trustees
  • May 19 - Proposed logo is presented to North Campus at HSC staff appreciation lunch
  • May 25 - Proposed logo is presented to Dean's Council
  • May 25 - Proposed logo is presented to UNM Hospital managers
  • June 2 - Proposed logo is approved by interim president Chaouki Abdallah
  • June 6 - New logo is presented at the Board of Regents, Finance & Facilities Committee as an information item

Build (June - July)

  • School, college and unit logos are created
  • Brand Style Guide is updated

Rollout (July - August)

  • Beginning July 17 - Wave 1 of unit logos are distributed to logo liaisons
  • Beginning August 14 - Wave 2 of unit logos are distributed to logo liaisons
  • Beginning September 5 - Wave 3 of unit logos are distributed to logo liaisons
  • Beginning January 2018 - Health Sciences unit logos are distributed to logo liaisons
  • March 2018 - UNM Hospitals logo launched, beginning with Albuquerque billboard

Year 1

  • New brand collateral includes logo (including UNM commercial)
  • School, college and departmental logos delivered throughout fall 2017
  • Logo replaces Mesa Vista Hall mark on new orders (stationary, uniforms, signs, promotional items, etc.)