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The University of New Mexico

Visual Identity Committee

In March of 2016, a Visual Identity Committee was assembled to evaluate UNM's visual representation. This committee is asked to examine the UNM marks to ensure they are creating the most engaging visual image for the University, and are consistent with major themes and messages emerging from the comprehensive campus-wide brand initiative.

The committee will advise the Brand Steering Committee, Board of Regents, and University President, and recommend actions to enhance UNM's visual representation.

The committee includes practitioners who understand design and application of visual identity, as it applies to the University's business needs.

Visual Identity Committee

  • Chair - John Benavidez, Professor, Anderson School of Management
  • Kyle Biederwolf, ASUNM, President
  • Amy Coburn, Planning, Design & Construction, University Architect
  • Grace Faustino, Office of the Vice President for Research, IT Project Manager, Doctoral Student
  • Geraldine Forbes Isais, School of Architecture & Planning, Dean
  • Brad Hutchins, Athletics, Deputy Athletic Director for External Operations
  • Jennifer Kemp, UNM Foundation, Marketing & Communication Manager
  • Alexis Kerchner-Tappan, Alumni Association Board of Directors
  • Josh Lane, UCAM, Student Photographer, Undergraduate Student
  • Argy Maniatis, UCAM, University Marketing Director
  • Sara Mota, Health Sciences Center, Art Director
  • Kymberly Pinder, College of Fine Arts, Dean
  • John Sumrow, UCAM, Web Designer
  • Hilary Wainright, UNM Bookstore, Retail Manager, Graduate Student